Promotional merchandise is a powerful tool for businesses to increase brand awareness, build customer loyalty, and drive sales. By providing items that customers use or wear regularly, businesses can keep their brand top-of-mind and increase the likelihood of repeat business. For us, we've seen a substantial increase in custom socks for marketing and promotional merchandising. Here are the top five industries using custom socks to better market their brand through promotional merchandise:
The IT/software industry is a prime candidate for promotional merchandise, as tech-companies are often looking for ways to improve customer loyalty, experiences and promote their services. This area is also a massive fan when it comes to company SWAG. Custom socks provide the ultimate swag item and are adored by customers when ever an event or conference is on.
- Financial Services
Financial services companies, including banks, credit unions, and insurance providers, can benefit from promotional merchandise in a number of ways. Branded items like pens, notepads, and calculators can be given to customers when they open accounts or attend financial education events. Custom socks have again become some-what of a novelty and we're seeing more and more in this sector jumping on the custom socks band-wagon. Instead of a bottle of wine or hat, custom socks can help build a professional image for financial services employees and potential clients and because their worn so often, it always leaves a positive lasting impression when the product is of a good quality,
- Food and beverage/Alcohol and Fast-food
Alcohol and beverage for a long time now has been a large custom sock industry. Gift-with-purchases are a top hit and custom socks instead of a hat or t-shirt seem to see more branded exposure for customers. For example, when you buy two bottles of wine at your local liquor store, a free pair of socks can increase the incentive to spend a little more.
The other newbie for us that has seen huge traction is fast-food chains. McDonalds, KFC, Burger King, Hungry Jacks all use custom socks for staff gifts and in-store giveaways. Who isn't a fan of chicken drumsticks or cheese burgers on socks
Hotels, resorts, and other hospitality businesses can use promotional merchandise to enhance the guest experience and promote their brand. custom branded socks can be given to guests as a free in-room experience or sold as apart of their branded merchandise. Branded socks can also help create a unified look for hotel staff and promote the brand to guests.
One of our fastest growing areas in recent years has been the heavy duty workwear or tradie socks. Construction workers, builders and engineers are on-site and need something more durable and long-lasting. Custom branded workwear socks are a great way for employees and contractors to showcase a company brand while working outdoors each day. They're also a great staff gift as 'everyone needs socks' and good quality socks at that!
In conclusion, promotional merchandise can benefit a wide range of industries, from IT and software to hospitality and construction. By providing useful and attractive items like promotional socks that promote the brand, businesses can increase customer loyalty and drive sales.