Founder, Tom Lawrence discovered a need for stylish, quality and affordable retail fashion socks after finding a hole in a brand new pair. It was his curiousity that lead him to asking himself, their must be a better material or way to make good quality socks. And with this attention to detail, the Swanky Socks journey commenced.

After years of research, development and countless mountains climbed, Tom teamed up with Dorry Kordahi, an expert in strategic marketing. Together, they reinvented the Swanky Socks brand and Swanky Socks Custom was established, quickly becoming a powerhouse marketing product used by thousands of brands globally.

Our passion to find the best sock, has lead the Swanky Socks team to finding the incredible benefits of natural materials. With years of research and development using Merino wool, our focused of building better products and using better materials has started a new path towards becoming a sustainably conscious brand.