Piper-Heidsieck x Swanky Socks™
Piper-Heidsieck x Swanky Socks™: A Toast to Style and Celebration
Buy a bottle, receive a bespoke pair of luxury socks.
When one of the world’s most iconic champagne houses wanted to elevate their in-store experience, they partnered with Swanky Socks™ to craft a limited-edition promotional gift that would match the elegance of their product: a premium, custom-branded pair of socks.
Piper-Heidsieck — celebrated globally for its bold, vibrant Brut NV Champagne — was looking for a way to reward their loyal customers and attract new ones during a key promotional window. The solution? A gift-with-purchase campaign offering a free pair of custom Swanky Socks™ with every bottle sold.
Our design team drew inspiration from Piper-Heidsieck’s unmistakable red and gold palette, crafting socks that were not only stylish and luxurious but also unmistakably Piper. Subtle champagne flute icons, bubbly motifs, and the refined brand colour scheme turned each pair into a wearable celebration — a perfect match for toasting special occasions or simply enjoying a touch of everyday indulgence.
The campaign was rolled out across premium liquor retailers in the Asia-Pacific region (Australia, New Zealand), instantly standing out on shelf and driving strong consumer engagement. The socks became a conversation piece, transforming a simple purchase into a full sensory experience.
Swanky Socks™ has seen rapid growth in the food, beverage, and luxury sectors, where brands are increasingly turning to premium promotional products to build emotional connections. With 70% of consumers more likely to return to a brand after receiving a branded gift (Advertising Specialty Institute), custom socks are a proven way to drive loyalty, sales, and buzz.
Want to make your next product launch pop?
Swanky Socks™ helps brands turn moments into memories — with custom socks that surprise, delight, and drive ROI.
