MARKHAM GLOBAL
Markham Global has been a Swanky Socks partner since 2019. Providing innovative solutions for concrete and construction they primarily focus on AQURON concrete waterproofing, concrete sealer solutions, jointing systems and fibre reinforcing for concrete. Operating for “20 years solid” Markham Global has enhanced concrete performance on over 4000 concrete structures.
The key to promotional products is understanding your audience. Markham recognises that their industry operates within both the corporate and construction spheres. Knowing this they were looking for a variety of custom Markham socks that would effectively display their brand in all areas of their industry. To achieve this we developed a premium combed cotton and bamboo dress sock and a thick, heavy-duty and comfortable work sock. Primarily used for their ongoing ‘Earn Your Swankys’ Campaign.
Understanding the true potential of Swanky Socks, Markham developed a campaign around ‘earning your Swanky’s.’ Every time architects, specifiers, or engineers specified a Markham product on a set of plans, drawings, or specifications they would receive a pair of custom-designed Swanky Socks. These would then be sent out in a custom Markham mail-out, with a handwritten thank you message and a feedback form. If they completed the feedback form or send in a photo of them wearing their Swanky Socks, Markham would send them out another pair of Swanky Socks.
Utilising Swanky Socks, Markham was able to increase brand awareness, generate qualified leads, and increase brand engagement while building a catalogue of organically created content that can be used for a variety of business objectives.
The key to promotional products is understanding your audience. Markham recognises that their industry operates within both the corporate and construction spheres. Knowing this they were looking for a variety of custom Markham socks that would effectively display their brand in all areas of their industry. To achieve this we developed a premium combed cotton and bamboo dress sock and a thick, heavy-duty and comfortable work sock. Primarily used for their ongoing ‘Earn Your Swankys’ Campaign.
Understanding the true potential of Swanky Socks, Markham developed a campaign around ‘earning your Swanky’s.’ Every time architects, specifiers, or engineers specified a Markham product on a set of plans, drawings, or specifications they would receive a pair of custom-designed Swanky Socks. These would then be sent out in a custom Markham mail-out, with a handwritten thank you message and a feedback form. If they completed the feedback form or send in a photo of them wearing their Swanky Socks, Markham would send them out another pair of Swanky Socks.
Utilising Swanky Socks, Markham was able to increase brand awareness, generate qualified leads, and increase brand engagement while building a catalogue of organically created content that can be used for a variety of business objectives.
