Swanky Socks X Triple M
Continuing on showcasing our custom workwear sock range, this next case study is an excellent representation of how effective creating a promotional marketing product tailored to a niche industry can be.
Triple M is one of Australia's most recognised radio networks and consists of 40 different radio stations that focus on broadcasting mainstream rock music and covering a range of Australian sports. Triple M aligned with the Swanky Socks™ custom socks service to create a unique pair of custom workwear socks. Opting for a bold black sock design with the Triple M logo, these socks are sure to be an eye-catcher on site.
Triple-M understands their market is a predominantly male audience and needed an effective way to promote themselves straight to their target audience. Currently in Australian society, the construction industry employs over 1 million individuals per year which makes up 9% of the Australian workforce. In a predominantly male industry, Triple M designed a pair of our workwear socks as they knew it would be worn by their target market and provide an opportunity for direct brand exposure. The Swanky Socks Workwear socks are designed and tested to provide superior comfort and extra heel support, making a day on a construction site easier.
Is your business looking for a promotional product that will directly market your brand in the construction industry, have you considered designing custom workwear Swanky Socks™?
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